My name is Seth and I'm a 24 year old Film Director from Stockholm, Sweden. From as early as I can remember, I've always seen the world in images. Whether listening to music, watching an inspiring film, or daydreaming about a scene, vivid visuals were constantly playing in my mind. As a kid, drawing was my first outlet—my way of bringing these ideas to life on paper.

Everything changed when I got my first cellphone, a Sony Ericsson, around the age of 10. It had a small but revolutionary feature: the ability to pause while filming. This was my introduction to moviemaking. I started experimenting, creating short films at home, often roping in my younger brother as my co-star. The joy of showing these films to my parents and seeing their positive reactions sparked something in me. With their encouragement, I began borrowing my dad’s camera, filming on vacations, and taking on increasingly ambitious projects with friends. Action films, VFX, editing in After Effects and Premiere—this quickly became more than a hobby; it became my passion and my obsession.

As a teenager, I turned this passion into a profession. I began by making promotional films for school events in Stockholm, which led me to start my own business and work as a freelance filmmaker while still in school.

Since those early days, I’ve had the privilege of collaborating with established brands and agencies. With a strong foundation in VFX, I’ve directed CGI-heavy commercials with renowned post-production companies like Haymaker VFX and Edisen.

My greatest strength lies in my deep understanding of the entire filmmaking process. When I direct a film, I often draw the storyboards myself and create 3D pre-visualizations to better communicate my vision to CG artists. I also have experience in music production, enabling me to craft temporary scores or provide direction to composers to ensure the music aligns perfectly with the film’s narrative.

My portfolio includes work with notable brands such as Stockholm Design Lab, Ford, and Swedish House Mafia. As I continue to grow, I'm expanding into narrative storytelling, working on short films to further develop my ability to tell compelling stories.